One of the most critical decisions you’ll make regarding your business card is whether or not to add non-text elements such as a photo, your logo or additional graphics. How do you decide whether words or pictures are more effective use of the limited space on a business card?
The first step is to decide how your business cards will be used. Where will your cards be distributed? When will you be handing them out? Who will be receiving them?
For example, some entrepreneurs find it effective to prospect for new customers by placing their card on bulletin boards. There’s no personal contact involved and the reader may have little (if any) knowledge of the featured business. Such a card needs to be colorful, easy to read, and very clear about the primary service and benefit of the business. It also needs to serve as an introduction to your company’s “brand.” A professional eye-catching logo prominently displayed on your business card will draw attention and help you stand out from the clutter.
On the other hand, if your business cards will primarily be given to existing customers or colleagues who already know your business, you might focus on expanded contact information (maybe after-hours customer support), additional store locations or complementary products.
Logos, Graphics & Professional Design
No matter what the purpose of your business card, a professional company logo is a must. A professionally designed logo adds distinction and helps a customer both relate to your business and to build trust. Generic clipart may actually hurt your business. Prospects might wonder why you can’t afford quality artwork and may question if you’re in business for the long haul.
Adding color is an effective way to add appeal to your card, but you don’t want the text and the background to compete with each other. Hiring a professional graphic designer can help ensure that your design is appealing, memorable and most importantly… effective.
Let Creative Instinct guide you through the effective business card design process. Call 615-945-9296, or visit us online at www.creativeinstinct.biz. For more informative articles on how to promote your small business, visit our blog at: www.creativeinstinct.wordpress.com.